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Why augmented virtual reality (AVR) is the future of brand experiences at sporting events
elliot_admin | 9 August

The Olympics start today (c’mon Team GB!) and this instalment is more exciting than ever because #Rio2016 will be a

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Creating the event around the VR brand experience
elliot_admin | 1 August

The biggest challenge when creating VR experiences is engaging the people who aren’t wearing the goggles. Cyberpunk fiction writer William

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Holo-tech brings real-time augmented reality into out-of-home brand experiences
elliot_admin | 22 July

Imagine the powerful effect of holographic brand messaging and imagery superimposed over the real world, seamlessly integrated into the natural

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Av Awards Nomination
elliot_admin | 21 July

We are incredibly proud to announce Drive has been shortlisted for two category awards in the AV Awards 2016! Our

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Drive Tech Hub!
elliot_admin | 13 July

We’ve created a short film of our Drive Tech Hub event hosted at our sister company’s central-London VFX studies last

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New Front 2015-209
Why brilliant B2B storytelling adds value to your brand
elliot_admin | 22 June

B2B brands are often reluctant to explore the emotive side of content when it comes to marketing because they see

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How brands can make the most of FOMO this summer
elliot_admin | 1 June

There are so many music festivals going on between now and autumn that it’s easy for people to get FOMO

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How technology on-the-move brings brands to communities
elliot_admin | 27 April

If you live or work in London, Edinburgh, Glasgow or Stockton-on-Tees, you might have experienced the Shakespeare interactive #DigitalLibrary that kicked

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Holi Festival!
elliot_admin | 24 March

Today is Holi Festival, the Hindu festival of colour where people gather, celebrate and throw kaleidoscopic powder at each other

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Luxury consumers want experiences, not things
elliot_admin | 23 March

I met James Wallman just before he started writing his book Stuffocation, which he published in 2013. His inspiration for

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