Let the Games Begin: Exclusive Members Club One Mayfair Transformed into Stylish 2012 Olympic Hospitality Venue with Drive Productions’ Spectacular 4D Projections
Creative production agency Drive works its 4D magic on exclusive members’ club One Mayfair to create a unique and stylish corporate experiential venue for the 2012 Olympic season.
Drive, leaders in the field of 4D projection mapping technology, have brought their extensive creative production experience to bear on this magnificent Grade 1 listed building situated in the heart of London’s Mayfair. One of London’s finest examples of 19th century neo-classical architecture, the building will house this month-long installation that is due to open its doors to guest when the Games begin in July. Fitted out with state-of-the-art 21st century technology, Drive has created an experiential venue that will allow luxury brands and corporate guests to entertain clients and staff alike while personalizing the venue to reflect their particular company brand and ethos.
Offerings to the clients of One Mayfair will include personalized 4D projection mapping technology which will allow two mind-blowing 4D stage shows of music, light and art to welcome guests in.
Contemporary, stylist and elegant, each distinct area of the building has been styled by the Drive creative team from the basement Club, through the Amphitheatre, the Mezzanine and the Roof Terrace has its own distinct style, whether it’s a lavish event space, a chilled Mediterranean roof garden or a secret vaulted underground ‘playground’.
Drive Creative Director Imogen Hammond, who led the project says: ‘Classic 19th century architecture of the Grade I listed building is juxtaposed with 20th century interior design and 21st century 4D projection mapping to offer an exclusive members club experience. Expect a high end perfectly executed memorable experience.’
Drive Productions are pioneers when it comes to ground-breaking design and technology, having previously conducted stand-out events for clients such as Nokia, Polo Ralph Lauren and Bentley.
Guests from around the world will have the chance to experience Drive’s supreme fusion of ingenuity, creativity and knowledge of everything 4D, in stunning surroundings.
To view the 3d visualization click here.
To find out more about One Mayfair visit the website here.
To ask us any questions about One Mayfair or to find out about our latest events tweet @wedrive
Drive CEO, Ben Fender divulged some of the biggest secrets in the projection mapping industry at the 2012 NAB Show in the USA
London-based Drive Productions was invited to present at the prestigious NAB show in the USA on behalf of Autodesk to showcase the 4d projection mapping that Drive have become renowned for.
To see Ben’s presentation click here.
For the exclusive behind the scenes interview click here.
During Ben’s presentation he discusses the detail behind the magic of 4d projection mapping. Taking the audience step by step through projects such as Ralph Lauren 4d, Bombay Sapphire’s ‘Project Your Imagination’ and Nokia Lumia Live ft. Deadmau5, gives a rare opportunity to understand the contribution Drive have made to the progress of this industry.
If any more questions arise please contact Drive & Ben on twitter @wedrive
To view some of Drives work click here.
Drive Productions help FrankPR Launch Radical Entertainment’s Prototype 2 with The World’s First Over-18 Live Ad in Covent Garden, London
Drive worked with long-standing client FrankPR to launch Prototype2 last night in Covent Garden, London with the World’s First Over-18 Live Ad.
Drive Productions help launch The World's First Over-18 Live Ad
Courtesy of Techcloud
Twitter was awash with rumours about something ‘weird’ going on in London, with fans of the original Prototype all over the world logging into Facebook to see the action streamed live from Covent Garden.
Drive staff were on hand from 8am on Sunday to produce the event, this involved shipping in a Perspex cube from Hackney,’ zombifying’ the dancers and producing a soundtrack which would subject the audience to a spine-tingling immersive experience.
The ad featured actors playing the parts of Prototype2’s new characters and included a gruesome and bloody confrontation between them. The explicit content had to be delivered post-watershed in order to avoid a younger audience, given its over 18 rating (BBFC and PEGI).
To watch the live ad click here.
Prototype 2 is on sale from Tuesday 24th April, for more information on the game click here for their website.
To find out more about the work Drive do click here.
Ben Fender, Drive CEO Reveals the Secrets of 4D Projection-Mapping at the Prestigious NAB Show 2012, Las Vegas
UK based 4D projection-mapping experts Drive Productions have landed in Las Vegas for the digital media industry’s event of the year NAB Show 2012. CEO Ben Fender will be talking about pushing technology to its limits and his thoughts for the future of 4D.
Ben Fender will be speaking for the first time today at 12pm PDT (8pm GMT), and every day until Wednesday at the Las Vegas Convention Centre.
If you can’t make it to Vegas Ben’s presentation will be live streamed on the Autodesk website, click here.
Ben will be demonstrating what can be done creatively with the latest cutting edge 3d software and how they tools are being used in a new and dynamic way. The workflow through which every Drive Productions projection mapping project goes through will be explained and scrutinised, and as predictions for the evolution of 4D.
This follows on from the successful launch of 4DTV at MIP in Cannes earlier this month.
If you are in the audience or watching live and have any questions make sure you contact us @wedrive or @benfender and our team will answer all your questions.
To view the work that Ben will be discussing please visit our vimeo page here.
If you’re intrigued about the NAB Show and would like to know more click here for the official NAB website.
Ben Fender will be speaking at 12pm Monday-Wednesday at the Autodesk Booth (Las Vegas Convention Centre, South Hall Lower Level, Booth SL3315).
Drive Productions and Log Media Announce 4DTV Partnership – Showcasing the latest 4D Projection Mapping Techniques at MIPTV
Today at MIPTV, in Cannes, creative production agency Drive Productions announce a new commercial partnership with Log Media, 4DTV. The 4DTV initiative seeks to combine Log Media’s well established TV expertise and worldwide reach with Drive Production’s unique 4D projection mapping technology and innovation.
4D projection mapping deputed on British TV on the hugely popular BBC programme The Graham Norton Show for international superstar DJ David Guetta. 4DTV is a ground-breaking, never-before-seen approach to TV set design, which naturally lends itself to the stereoscopic shooting necessary for 3D TV broadcast. This is an entirely new technique that has the potential to transform the way programmes are made and television is viewed.
MIP TV is the spring market for the freshest international showcase of TV – in all its forms. 3DTV will be receiving a star positioning at MIPTV 2012 as part of the MIPTV 3DTV Focus, a special highlight programme on the latest developments and opportunities in 3DTV broadcasting and content.
Ben Fender, CEO of Drive Productions, says: ”In the last year or so we’ve started to see 4D projection mapping moving increasingly into the mainstream, as more and more people become aware of the amazing things that can be achieved by combining creative vision with the very latest animation and projection technology. Interest from the television industry overall with regards to these techniques is really starting to take off, so the 4DTV partnership with Log Media comes at the perfect time.”
For the latest news about MIP TV go online.
To view the David Guetta set click here.
To find out more about what Drive are up to click here.
For minute to minute commentary from Ben Fender at MIP follow us on twitter at @wedrive and @benfender.
Can’t Guetta Any Better – Drive 4D TV for the BBC
Graham Norton gets to grips with the “4D THING”
Check out the amazing footage of Drive’s 4D projection-mapping TV first for the BBC on Friday evening as the award-winning host is joined by Hollywood heart-throb Hugh Grant, comedienne Jo Brand, Gavin & Stacey star Joanna Page and musician David Guetta
Creative Production Agency Drive bring 4D Projection Mapping in TV First
WATCH HERE : http://bbc.in/x4yMf1
TV 4D Projection Mapping Drives The Graham Norton Show For David Guetta
Drive Productions’ 4D TV projection-mapping first: awesome 4D TV motion graphics for grammy-winning superstar DJ David Guetta latest sees ‘Titanium’ peak for Graham Norton Show
The Friday night peak slot series finale is the first time that 4D projection-mapping techniques – a process that allows bespoke CGI content and 3D animation to be projected onto complex backgrounds such as buildings and stage sets – have been seen on television.
Drive has been at the forefront of this digital revolution and continues to blaze a trail in the area of 4D projection-mapping.
Ben Fender, company director, comments: “In the last year or so we’ve started to push 4D projection-mapping increasingly into the mainstream, as more and more people become aware of the amazing things that can be achieved by combining creative vision with the very latest animation and projection technology. This type of project allows performers such as David Guetta to add a new dimension to the creative elements of their performance and interest from the television industry overall with regards to these techniques is really starting to take off.”
David Guetta performed his latest track ‘Titanium’ – with live vocals delivered the talented Justine Taton.
Audience reaction: blown away
To view the result go here: http://www.bbc.co.uk/iplayer/episode/b01dlsmt/The_Graham_Norton_Show_Series_10_Episode_19/
To find out how to do it – or rather, how to to get us to do it for you: http://www.driveproductions.co.uk
DRIVE: Seven Years of Success for CRUK’s Sound & Vision 2012
The Drive team pictured here with the legendary John Paul Jones of Led Zeppelin and rock cult king Robyn Hitchcock, appearing at the Cancer Research UK annual event Sound & Vision, Abbey Road 2012
Drive Production with Robyn Hitchock, Sound & Vision 2012
Another success story for the Drive / Cancer Research collaboration that is the annual Sound & Vision event held at Abbey Studios in London every March. Over the years Drive are proud to have help raise thousands for this exceptional charity.
Seven years on Drive thrilled to still be presenting the iconic Sound & Vision
For the seventh year running Drive Productions and long-standing partner, Cancer Research UK team up to produce Sound & Vision.
Sound & Vision, heralded as ‘musical heritage event and charity fundraiser of the year’ is once again held at the world famous Abbey Road Studios this Friday, all in aid of Cancer Research UK.
This year, with a silent and traditional auction plus Al Murray’s VIP tickets going for £500 plus on eBay, we are well on the way to beating the £340,000 raised in 2011.
Abbey Road will once again be crammed full of brilliantly talented musicians including: Chris Difford; T-34; ahab; Juan Zelada & Josh Kumra.
Auction lots include photographs, music and art, some of which will be available on the Sound & Vision website.
One highlight of the auction is a huge 6ft by 4ft signed Damien Hirst print, from a picture taken and donated by photographer Denis O’Regan of U2′s 2011 Glastonbury set.
It’s always an event that everyone at Drive looks forward to, Ben Fender, CEO had this to say: “For seven years Drive and CRUK set higher and higher standards for this event, we are very pleased to have the opportunity to work at Abbey Road once again and generate a spectacular event. Combining the auction items, the music and the structure of the building into one event that everyone seems to love is an incredibly rewarding experience.”
For the latest updates from the event tweet us.
For behind the scenes photos check our facebook page
Britain’s Got Talent’s toast artist Nathan Wyburn shows us a different side to Hovis
Normally we Drivers stick to 2 or maybe even 3 pieces of toast in the morning; a far cry from yesterdays production for client FrankPR, 600 slices of toast presented us with an entirely different challenge.
Nathan Wyburn, a fine arts student, most famous for his Marmite-entrenched toast art exploits on Britain’s Got Talent in 2011 (click to see his audition) was asked by Hovis to create an art installation of Great British moments and people. Hovis conducted a poll on facebook where fans voted for their top moment, the balcony kiss came up trumps.
Toast artist and Britain’s Got Talent Semi-Finalist, Nathan Wyburn, recreates the iconic Wills and Kate balcony kiss out of 600 pieces of Hovis toast after the Royal Wedding topped a survey of Brits most proud ‘British Moment’. The bespoke ‘Toast to Britain’ artwork was commissioned to celebrate that only Hovis is the major bread brand to be made with 100% British wheat and no artificial preservatives. Visit www.facebook.com/hovisbakery for more of the ‘Greatest British’ survey results.