Britain’s Got Talent’s toast artist Nathan Wyburn shows us a different side to Hovis
Normally we Drivers stick to 2 or maybe even 3 pieces of toast in the morning; a far cry from yesterdays production for client FrankPR, 600 slices of toast presented us with an entirely different challenge.
Nathan Wyburn, a fine arts student, most famous for his Marmite-entrenched toast art exploits on Britain’s Got Talent in 2011 (click to see his audition) was asked by Hovis to create an art installation of Great British moments and people. Hovis conducted a poll on facebook where fans voted for their top moment, the balcony kiss came up trumps.
Toast artist and Britain’s Got Talent Semi-Finalist, Nathan Wyburn, recreates the iconic Wills and Kate balcony kiss out of 600 pieces of Hovis toast after the Royal Wedding topped a survey of Brits most proud ‘British Moment’. The bespoke ‘Toast to Britain’ artwork was commissioned to celebrate that only Hovis is the major bread brand to be made with 100% British wheat and no artificial preservatives. Visit www.facebook.com/hovisbakery for more of the ‘Greatest British’ survey results.
Imogen Hammond, Drive’s Creative Director joins Parliamentary Panel at British Premiere of ‘Miss Representation’, the new film from Jennifer Siebel Newsom
Delighted to be invited: Imogen last night joined the ‘All-Party Parliamentary Group on Body Image’ for a premiere screening of ‘Miss Representation’, the latest documentary from Jennifer Siebel Newsom at the Houses of Parliament
‘Miss Representation’, premiered yesterday at the Houses of Parliament, is the latest film from award-winning documentary maker Jennifer Siebel Newsom. The film explores the under-representation of women in positions of power and influence in America and challenges the limited portrayal of women and girls in media in general.
The film features Rosario Dawson, Condoleeza Rice, Catherine Hardwicke, Jane Fonda, Jean Kilbourne and Geena Davis. Imogen met Dawson at the inaugural ‘UK Women: Inspiration & Enterprise Symposium’ in December.
Imogen also took part in the post-screening panel discussion chaired by Jo Swinson MP in her position as leader of the ‘All-Party Parliamentary Group on Body Image’, set up to provide a cross-party forum for MPs to conduct an inquiry and monitor on an ongoing basis the causes of body image anxiety. To explore what steps can be taken to promote body confidence, working with advertisers, the media, fashion industry and youth organisations.
Imogen said: “It was an fantastic honour to be invited to the British premiere of such an important film, particularly as the face of contemporary advertising evolves and takes on new guises in the field of live experiences. It’s a welcome reminder that we all need to take responsibility for the way we portray women and girls – and indeed men and boys. For Drive, as leaders in the field, we feel that it’s our duty to inspire the next generation and not to pass on the insecurities of our times. A fantastic long-awaited and much needed film – well done Jennifer Newsom”
WATCH the MUST SEE trailer: here
For more information about the organisation that has grown organically out of the film’s massive global fan base, visit MissRepresentation.org, a call-to-action campaign that seeks to empower women and girls to challenge limiting media labels in order to realize their potential: http://www.missrepresentation.org
And feel free to join in the conversation on facebook and twitter! Find Imogen @imogendrives and come through to us @wedrive
Drive 4D Projections Light Up Swedish Sky for Clarion Hotel Post Opening Ceremony, Gothenburg, January 2012
Drive Productions 4D collaboration with Park Village Studio heralds the ‘new face of Gothenburg’ with launch of new luxury hotel Clarion Post, Sweden.
The Clarion Hotel Post in Gothenburg, Sweden, owned by Norwegian entrepreneur Petter Stordalsen, opened on the 26th January 2012 with a spectacular party.
Architectural 4D projection-mapping technology, where lasers scan the entire building, allowed Drive’s motion graphics team to build a precisely accurate 3D model of the building. Bespoke graphics were then projected onto the structure, with the creative designed to celebrate the beautiful old building’s architecture and heritage as post office while demonstrating its transformation into a luxury hotel.
Six projectors and members of the London Philharmonic Orchestra were used, with cutting-edge lighting design techniques, involving state of the art LEDs and moving head wash lamps acting as ‘sky trackers’. These filled the sky over Gothenburg before panning down onto a stunned audience gathered in the main square.
Click HERE to see the event.
(Photos courtesy of Eirk Hedborg & Göteborgs FyrverkeriFabrik AB)
Drive Productions Bring 4D Magic to New York for Christmas
The Drive Team work their 4D Magic in New York for HP launch event
New York audiences were thrilled by a new kind of Christmas light show on Saturday, projected in 4D and courtesy of Drive Productions, as the HP ‘Magic Canvas’ Workstation was launched at the Maritime Hotel in New York.
The 4D projection show, both created and executed by Drive Productions, was staged to celebrate the launch of the HP Z800 Workstation – Hewlett Packard’s most powerful workstation yet – and the power behind the 12 Christie 18K projectors used to project the spectacle.
Drive’s Production team was being led by company CEO Ben Fender, Production Direction Jim Hudson and Client Services Director Christian Sumner
The 4-minute long projection took 15 people and approximately 150 animation days to create.
Apparently Santa himself took an interest in the event, sending some of his elves to report back on the action. They were spotted by members of the audience.
It is not yet known if the man himself was actually present in the flesh, although some eye witnesses professed to see a man with a large beard and a red nose in the vicinity. He appeared to be taking notes.
See the full video here!
Drive Productions branch out to Amsterdam for Hilton Hotels
From New York to Amsterdam, 4d projection mapping to sending tree people abroad, Drive Productions always strive to make an impact.
Press Success for Nokia and Deadmau5 4D Light Spectacular
To celebrate the release of the Nokia Lumia Live ft. Deadmau5 – Behind the Scenes here is a smattering of the astounding press that the 4d projection mapping has received.
And the link!
Imogen Hammond Attends Women: Inspiration & Enterprise Symposium London
Our very own Creative Director Imogen Hammond was invited to the launch of the Women: Inspiration & Enterprise (WIE) this Monday in London.
As The Huffington Post put it “80 women from the worlds of politics, fashion, media and business will be sitting down for the…ultimate ‘ladies who never have time to lunch but are making an exception today’ event.”
The event was hosted by Lynn de Rothschild, Baroness Scotland, Brigid McConville, Camilla Long, Carla Buzasi, Dee Poku, Emma Freud, Jo Malone, June Sarpong, Kathe Lette, Lily Cole, Noreena Hertz, Sue Walter, Shingai Shoniwa and Tara Smith. The cause is the launch of the inaugural UK WIE Symposium, which is taking place on International Women’s Day next March.
WIE Network is a next generation media company that aims to inspire social change through the creation of engaging and inspirational filmed content, large scale forums and innovative social media programmes.
Imogen is one of the key driving forces behind Drive’s long history in ground-breaking events and was thrilled to attend, not just because of the chance to hobnob with such astoundingly brilliant women but it was also the launch of the WIE Prize, a brand new mentoring scheme for 15 gifted young women.
Located at the wonderful Hospital Club Imogen has this to say about the event “I was honoured to meet such a range of multi industry professionals working so hard to inspire positive change in their industries and look forward to getting involved in their mentor scheme into 2012 ”
To find out more about WIE click here.
Drive take Ronan Keating’s Emeralds & Ivy East For 2011
Emeralds & Ivy, Ronan Keating’s gala fundraiser for Cancer Research UK produced by Drive for the 5th year running
We’re taking Emeralds & Ivy east this year – the fifth consecutive year Drive has the honour of producing this flagship charity event – with a theme we hope is as auspicious as the evening itself.
Imogen Hammond, Drive Creative Director, explains: “For 2011 Drive has proposed Emeralds & Ivy moves to the Far East to bring the shimmering elegance of the Orient to this event in it’s 6th year. According to the Chinese, emeralds are a good luck charm and a gemstone of truth, while ivy appears in ancient legend of the Goddess Nuwa, seen in Chinese mythology to have been used in the creation of life itself.”
And lucky indeed are the 500 or so guests set to join Ronan Keating and his family on Demember 3rd at Planit, a major London venue. The line-up includes Leona Lewis, David Gandy, Jenny Frost, Rod Stewart, Nancy Dell’Olio, Alan Shearer, Sol Campbell…the list goes on as the great and the good flock in droves to support the Marie Keating Foundation’s annual super-fund raiser for Cancer Research UK. With James Cordon compering, Taiko drummers and an incredible night of entertainment featuring the Chinese Circus, it promises to be a night to remember.
We’ll be back on Monday to let you know whether or not we managed t0 beat the fundraising goal yet again for long term partners CRUK.
4D Projection Mapping Lights up London for Nokia and Deadmau5
Last night the Millbank Tower in London was transformed with a ground-breaking new 4D projection mapping. The one-off event saw the iconic building, a key part of London’s world famous skyline, transformed into a series of startling images. At different stages the building appeared to wobble, collapse, and shatter, turning into everything from a series of giant blinking eyes to hundreds of Tetris pieces.
The Nokia Lumia Live project, designed by Mission Media, celebrates the launch of the new Nokia Lumia 800, created in collaboration with Windows. Lasting for 37 minutes the extravaganza was viewed by thousands of spectators along the banks of the Thames, as well as via Nokia UK’s Facebook page where it was broadcast live.
Accompanied by a live and exclusive performance from producer Deadmau5 the production, saw 16 projectors beaming images onto the 387 foot high building from across the Thames, which necessitated the covering of 800 windows with vinyl wrap.
See the full version here
And watch London Tonight ITV tonight or online, anytime!
Drive Productions at the onedotzero-adventures-in-motion-festival-2011
Projection Mapping: Trick or Treat? Drive Productions’ Ben Fender takes 4D Projection-Mapping Expertise to the onedotzero-adventures-in-motion-festival-2011
Join Drive’s Ben Fender tonight to find out how Drive has successfully developed 4D Projection Mapping for hard-hitting commercial use, fusing digital arts, technology and brand experience to extending audience reach, maximise ROI and make an impact like never before.
4D projection-mapping is more than a recent trend across arts, entertainment and advertising; emerging as a must-have stunt for brands and events worldwide. onedotzero, a London-based moving image and digital arts organisation which commissions, showcases and promotes innovation across all aspects of moving image, digital and interactive arts, has pulled together a panel of top practitioners to showcase the best in the business and debate its future.
Drive’s Ben Fender joins Seeper, Antivj, Modul8 and Moscow’s RVA tonight, Friday 25th November 2011 at the Southbank Blue Room.
onedotzero-adventures-in-motion-festival-2011: Booking & Information