Airbus ‘Smarter Skies’

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1. Brief

Public relations experts Good Relations turned to Drive to bring the smarter skies campaign to life and demonstrate the benefits of smarter flight in the future.

2. Experience

To launch the Future by Airbus ‘Smarter Skies’ campaign Drive transformed the iconic Humboldt Box in Berlin into a vision of the skies in 2050. This was the first time that projection mapping was used to promote an important, long-term political campaign.

3. Outcome

The YouTube video has had 152,888 views to date (11/10/12). The light show feature achieved coverage across 34 countries. The Airbus Facebook post of the light show received over 26,000 interactions. The Wall St Journal video feature received over 25,000 views.

Project Details

Date: September 17, 2012

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