Canaletto London

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1. Brief

Drive worked alongside Slice and Mission to light up London with a world first for Canaletto.

2. Experience

To launch the new Canaletto development Drive utilised state-of-art-technology to project a sequence of breathtaking three-dimensional visuals onto the unfinished high-rise building. The 4D show projected the future of the development, bringing together the culture, lifestyle and exceptional architecture of this exciting newcomer to the London skyline.

3. Outcome

Over half of the 190 apartments in the high-rise development on London’s City Road sold within 4 months of the launch.

Project Details

Client: Canaletto

Date: January 1, 2015

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