Creative production agency Drive works its 4D magic on exclusive members’ club One Mayfair to create a unique and stylish corporate experiential venue for the 2012 Olympic season.
Drive, leaders in the field of 4D projection mapping technology, have brought their extensive creative production experience to bear on this magnificent Grade 1 listed building situated in the heart of London’s Mayfair. One of London’s finest examples of 19th century neo-classical architecture, the building will house this month-long installation that is due to open its doors to guest when the Games begin in July. Fitted out with state-of-the-art 21st century technology, Drive has created an experiential venue that will allow luxury brands and corporate guests to entertain clients and staff alike while personalizing the venue to reflect their particular company brand and ethos.
Offerings to the clients of One Mayfair will include personalized 4D projection mapping technology which will allow two mind-blowing 4D stage shows of music, light and art to welcome guests in.
Contemporary, stylist and elegant, each distinct area of the building has been styled by the Drive creative team from the basement Club, through the Amphitheatre, the Mezzanine and the Roof Terrace has its own distinct style, whether it’s a lavish event space, a chilled Mediterranean roof garden or a secret vaulted underground ‘playground’.
Drive Creative Director Imogen Hammond, who led the project says: ‘Classic 19th century architecture of the Grade I listed building is juxtaposed with 20th century interior design and 21st century 4D projection mapping to offer an exclusive members club experience. Expect a high end perfectly executed memorable experience.’
Drive Productions are pioneers when it comes to ground-breaking design and technology, having previously conducted stand-out events for clients such as Nokia, Polo Ralph Lauren and Bentley.
Guests from around the world will have the chance to experience Drive’s supreme fusion of ingenuity, creativity and knowledge of everything 4D, in stunning surroundings.
To view the 3d visualization click here.
To find out more about One Mayfair visit the website here.
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