Featured in Event Magazine, Trendwatch, by Ben Lerwill
As technology moves relentlessly forward, the possibilities for the event industry to be at the cutting edge of brand engagement appear limitless.
Like most forms of cutting-edge technology, immersive sound and light projections can be adapted in various ways.
Ben Fender, chief executive, Drive Productions
“It’s all about creating a spectacle that can drive brand loyalty. Consumers feel like they’re getting these one-off immersive experiences for free, whether that’s in person or online, so as a form of advertising the efficacy of the technology is growing. The fact that the results can then be shared is integral to the whole thing – our projection mapping project for Polo Ralph Lauren went viral in 187 countries and resulted in 45,000 online store visits.”