Imogen Hammond, Drive’s Creative Director explained to AV Magazine why she believes in innovating the past.
“When your job is creating brand experiences, you make it your business to know the audience, how to sell an idea or product to them in a way that feels natural, effortless and maybe even sometimes fun. It’s a surprise to me that up until this point we haven’t seen this method as much in educational and learning platforms.
Our recent work with Historic Royal Palaces on their ‘Time Quake’ experience (celebrating the 500 year anniversary of Hampton Court Palace) was a great opportunity to weave cutting edge technologies into the historical learning experience. Engaging and educating future generations via these amazing technologies and techniques we’re developing is really exciting.”
To read the full article click here.
For more information about our work with Historic Royal Palaces click here.
