Having just won the Grand Prix in the 2012 Av Awards, Drive was thrilled to bring another first to the table for major telecoms client eircom.
The first 4DTV commercial hit cinema and TV in Ireland this week.
The Drive team worked alongside director James Brown from Mustard films to construct the advert using projection mapping – a process that allows content and 3D animation to be projected onto complex backgrounds, in this instance creating the illusion that the fabric of the architecture was transforming in front of the actors’ eyes.
To view the ‘Home Phone, Broadband and Mobile’ ad click here.
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