On Friday at Supernova Drive won the esteemed ‘Best Use Of Technology For Brand Activation’ Award and the ‘Best Technology Partnership’ Award for our work with EE .
Drive worked alongside M&C Saatchi to celebrate the launch of 4G in the UK and EE.
Brand activation has become one of the key marketing components of the 21st century. Taking the brand and product to the heart of its customer base is seen as the best way to raise the profile of even a well-established name. Drive combined this with ground-breaking interactive visual technology to launch the new EE brand in 2012.
To view the full projection mapping show click here.
To read more about the event itself click here.
To find out the results on the night follow @wedrive on Twitter.
Finally, subscribe to our newsletter to be the first to find out about our ground-breaking work and behind the scenes footage.
