Drive’s launch of the new EE brand and superfast 4G network has been shortlisted for ‘Best Use of Emerging Technology for Brand Activation’ in the Event Technology Awards.
Drive worked alongside M&C Saatchi to celebrate the launch of 4G in the UK and EE.
For the first time in its history, the entire façade of the building was mapped, pushing the potential of massive-scale architectural projection mapping to the limits by designing, building and installing an immense, bespoke projection screen that joined the two towers of the listed iconic London structure with an enormous projection screen for the first time. The enormity of the power station was experienced on a scale never seen before.
Drive was proud to be responsible for the entire event production, designing and producing the event. Creating a breath-taking journey from the lavish champagne reception, to stunning 4D video mapping, digital and live performances, through to the product area where visitors had the opportunity to be fully immersed in the high-speed world of 4G.
To view the full projection mapping show click here.
To read more about the event itself click here.
To find out the results on the night follow @wedrive on Twitter.
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