Drive Production’s Creative Director, Imogen Hammond has been invited to speak at one of the most prestigious and innovative technology events in the world, Campus Party.
Campus Party is widely regarded as the pioneering event within the digital world, it brings together thousands of like-minded people who share their experiences and skills at this 24 hour, 5 day festival. Workshops, lectures, conferences and activities take place throughout the event, bringing together thousands of hackers, developers, and gamers.
Without giving too much away, both of Imogen’s talks will touch on the magic behind Drive’s most famous offering – projection mapping. And take a look at the technology and creative process behind the magic.
However it is the broader ideas behind these entertainment technologies that really gets Imogen’s heart racing, questions on the nature of the relationship between creativity and technology, whether technology overshadows storytelling and, importantly from Drive’s perspective – The Brand vs. The Art and the future of experiential advertising.
Imogen’s Schedule is as follows:
‘The Magic of Mapping’ Thursday 20th Sept, 19:00 local time
‘Creativity : The Drive Behind Technology’ Friday 21st, 14:00 local time
To catch Imogen’s talks at a more reasonable hour click here.
If you have any questions you would like Imogen to answer tweet @wedrive or post them on facebook.
For more information on Campus Party click here.