This entry was posted on Thursday, January 10th, 2008 at 1:14 pm and is filed under 1001, carpet art, eine, frank pr, splitframe. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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1001 CARPET ART
Author: admin
10.01.2008
1001 National carpet cleaning day
10th of January was National Carpet Cleaning Day (the date 10-01 happily coincides with the famous carpet cleaning brand) and as part of this important occasion we were asked by Frank PR to bring an artist on board to create some pieces of ‘Carpet Art’.
We commandeered a professional graffiti artist from the same stable as Banksy to produce four works, including a two metre wide London skyline, a Daily Star front cover and a portrait of Richard and Judy.
The art was made by first staining the carpet with coffee, leaving it to dry and then using 1001 cleaning products to cut through the stain to create an image. Some images were enhanced using food colouring applied through a stencil.
A short film was created by SplitFrame and posted on YouTube, and some funky background music was produced by Drive from scratch to avoid royalties.
The result is a geurrilla-style viral clip with the 1001 product placed in a not too overtly branded manner.
1001 Carpet Art - The Movie
YouTube posting here:
http://www.youtube.com/watch?v=dbCEtF4j3UY
The artwork will go on auction and the proceeds will be passed on to charity.
November 10th, 2008 at 6:10 pm
Good words.
April 3rd, 2009 at 12:59 am
What a awesome find! I’m glad I found this.