DigitasLBi UK NewFront event

Global marketing and technology agency DigitasLBi’s second annual UK NewFront event came to life at the iconic Brick Lane Backyard Market. The collaborative thought-leadership programme achieved its aims of stimulating creativity within the burgeoning branded content marketplace, through a star-studded speaker list and the use of cutting-edge technology.

Supporting DigitasLBi’s transformation-themed UK NewFront event from behind the scenes, Drive’s technological prowess gave the event the key elements it required to shine.

Designing the projection system and overseeing the lighting, sound and complex seating solutions the Drive team facilitated a real time video call with NASA which was shown on the main screen and an installation displaying a real time mind-map which visually represented point-to-point digital journeys.

As well as managing the event space, the food trucks and providing full technological support, Drive created a stunning purpose-built projected set that mirrored the look of the Truman Brewery.