Drive has designed and produced this star-studded, hugely successful annual fundraiser for six years running for clients Cancer Research UK and the Marie Keating Foundation.
Exciting performances, extraordinary event design and integrated digital and stagecraft production have become synonymous with this spectacular event and the 2012 Ball was no exception.
The theme for this year’s event was the elements allowing Drive to harness the dramatic powers of earth, water, air, and fire in their event design. Highlights of the production included a dramatic green fire show to greet the guests, a bespoke ballet show using isis wings to represent air, set against the backdrop of a rain curtain to represent water.
IMPACT:
“We have been working with Drive for six years to produce Emeralds & Ivy, which continues to be one of our most exceptional, imaginative, and impactful events.
Drive’s attention to detail, creativity, and can-do attitude never fails to amaze. Drive’s theatrical and dramatic interpretation of our annual theme means that the event continues to feel fresh and exciting, impressing our VIP guests and the whole team at CRUK, and ensuring that we continue to raise both funds and awareness on this exceptional night.”
Jacqueline Ashton, Head of Special Events & Supporter Partnerships, Cancer Research UK
Photos courtesy of Rodney Beckford