1. Brief
Drive was asked to design and produce the stage design, opening ceremony and visuals for The Israr Awards. The awards celebrate the bravery and perseverance of young people in Saudi Arabia, our clients – Tam Development LLC wanted a show that would reflect this ethos and grow awareness on both a local and global scale.
2. Experience
Drive opened the awards with a stunning show that saw a hologram the size of a London double decker bus immerse the live and television audience with content depicting the choices made by young people on their journey to success and achievement. Projection mapping, holography and an LED wall were merged to create a multilayered experience for the audience.
3. Outcome
The awards were shown on TV in Saudi Arabia and steamed live on YouTube. Thousands of people across the world tuned in to watch the awards live, debating and voting throughout the broadcast.
Project Details
Client: TAM DEVELOPMENT LLC
Date: March 14, 2016
