1. Brief
ITV has launched a brand new channel – ‘ITVBe’. To celebrate the launch, Drive designed and produced their experiential campaign.
2. Experience
We designed and toured the ITVBe pop-up space in shopping centres all over the UK, focusing on target demographic areas. Guests were invited to enjoy Diet Coke and share their photo on social media using the hashtag ITVBe followed by their location, for a chance to have their photo featured on screens around the shopping centre and on the stand itself.
3. Outcome
Awareness of the channel significantly increased in all target areas in the UK and engagement on social channels around the retail installation was extremely high.
Project Details
Client: ITV
Date: October 22, 2014
