




1. BRIEF
Drive has partnered with Cancer Research UK to help raise funds for the Francis Crick Institute.
2. Experience
The Cancer Research UK’s ‘What’s In Your DNA?’ campaign has seen artists from all over the world designing bespoke DNA double helix Sculptures installed for the public to enjoy around London, raising awareness and vital funds to complete the Francis Crick Institute.
3. OUTCOME
Drive has worked with Cancer Research UK to help produce, manage and distribute all of the double helix sculptures across London. The sculptures are seven foot tall, made from fibreglass and have been uniquely customised by artists, designers and architects. Some of the artists involved include, Zaha Hadid, founder of Zaha Hadid Architects and winner of the Pritzker Architecture Prize, and British luxury clothing brand Ted Baker.
Project Details
Client: Cancer Research UK
Date: June 29, 2015
Online: www.cancerresearchuk.org/support-us
![_M0I7366[1]](http://driveprod.breaddigital.netdna-cdn.com/wp-content/uploads/2016/07/M0I73661-458x247.jpg)




