




1. BRIEF
SapientNitro and Drive teamed up for the third time to conceptualise, design and produce the third annual Marketing Power 100 evening, celebrating the most influential marketers in the industry, in association with Marketing Magazine.
2. Experience
Transforming the space within SapientNitro’s head office, Drive injected a flavour of Mexico to Shoreditch for the evening, treating guests to an explosion of colour, carnival and ‘Day of the Dead’ filmic fantasy through use of set design and projection. Using a mix of fabric, foliage and modular wooden slatted frames, the bright and theatrical space enhanced the celebratory atmosphere for this renowned event.
3. OUTCOME
The evening was a huge success, with the majority of the set pieces staying in for a further 3 weeks for the staff of Sapient Nitro to enjoy.
Project Details
Client: SapientNitro
Date: November 9, 2015