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Drive’s Magic Moments with Alexandra Burke
Author: Drive01.12.09
Quality Street Christmas ‘Caroleoke’
Potters Fields, Tower Bridge, London
Hallelujah it’s Christmas! Drive, in association with our agency partners Frank PR, start the festive season in style by bringing X-Factor winner Alexandra Burke to lead a chorus of Londoners in song by the banks of the River Thames at Potters Fields, Tower Bridge for the Quality Street Christmas ‘Caroleoke’ concert.
On a crisp yet blue-skied December morning, thousands of passers-by were treated to an intimate concert by one of the nation’s favourite songstresses. Performing in a ‘winter wonderland’ complete with decorated Christmas trees, faux snow and a church choir, the moments were made all the more magical with addition of the gently falling snow - courtesy of the Drive SFX team.
A large format LED screen beamed lyrics to the masses while a bespoke-built Karaoke system ensured that everyone could join in. Sing-a-long classics included the star’s No.1 hit ‘Hallelujah’, popular favourite ‘Silent Night’ and of course the Quality Street anthem ‘Magic Moments’. The X-factor diva then signed autographs for fans and gave interviews, with the event receiving warm reviews in national and local papers.