Archive for August, 2007

THE DRIVE WEBSITE

Author: admin
29.08.2007

Our website is being overhauled, and will soon include our lovely new showreel.
We’ll keep you posted…

The current site is at: https://driveproductions.co.uk/

AIR GUITAR UK 2007

Author: admin
05.08.2007
Another rocking event
For the second time Drive produced the UK Air Guitar Championships at Carling Academy Islington, and this year’s event was busier and even heavier than last year
This year’s championship finals featured some fresh meat plucked from the queue outside… instrument-free disciples to the invisible gods of rock!
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The contestants ranged from the hairy to the lairy to the downright scary, but the overall winner for a second year running was The Hoxton Creeper, who again wowed the audience with a tight and absolutely pitch-perfect performance.
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Check out the video at:
http://www.youtube.com/watch?v=eFPm6C0yYjg
See also the write up on last years event on this blog

ADEZ STRENGTH SUMMIT

Author: admin
02.08.2007

Journalists have a smashing time


Drive recently staged a press event for the healthy soya drink Adez. We constructed a series of rooms for the journalists to pass through, each of which designed to trigger a physical and emotional state such as relaxation, excitement and mindless destruction…

We included a ‘bar’ room with an interior constucted using breakaway furniture and panels with sugar-glass bottles and glasses.

The journalists, suitably goggled and boiler-suited of course, were encouraged to smash it to bits – what fun! Its not every day you get to be a hooligan on the rampage without the threat of an ASBO!


Other rooms encouraged relaxation and contemplation, but what the journalists would have left remembering most was was the organised bar brawl without the fisticuffs!!