Drive design Gymbox Human Punch Bag for Frank PR

It’s official. Pop supremo Simon Cowell has been voted the most punchable celebrity in the world.

Gymbox, the gym chain behind the “no-holds-barred, anything goes, diva dancing, combat training melting pot of fitness insanity” fitness classes has launched its most extreme workout yet: The Human Punchbag.

A national competition, launched over Facebook by Drive partners Frank PR, has voted Simon Cowell over Jordan and Jedward as the most sought-after celeb to literally ‘head up’ the Human Punchbag, the latest concept tested yesterday at Gymbox Holborn London.

Drive designed, made and rigged the Punchbag.

Gym-goers are encouraged to throw punches against someone inside a custom-designed bag, who subjects the boxer to insults and taunts to incite them to hit harder for an improved work-out.

Gymbox-goers were invited to send in a picture of a celebrity like music mogul Simon Cowell or former newspaper editor Piers Morgan to be attached to the Drive bespoke-built human punchbag to spice up a workout.

Hands down: Simon won – although Adam Bant, 30, an unemployed Londoner from Harrow, has become the first professional human punchbag by taking on the role at Gymbox.

Read all about it in The Evening Standard online, with the 3am Girls , at Digitalspy and The Daily Mail

But please – don’t try this at home?

*Thanks to Gymbox and Solent News for any images

Leave a Reply

You must be logged in to post a comment.