Project Brazil Success – and the Fundraising continues for Adesuita School and the Dallaglio Foundation

Tired – and Happy. The Project Brazil Team on their last night in Brazil’s Chapada dos Veadeiros National Park where they have been grafting since June 11th to to restore and extend Adesuita School, a remote community school, and support the indigenous Kalunga keep their community alive.

You can read more about the trip here: http://www.projectbrazil.co.uk/the-project-location/overview-itinerary

Naturally, Drive Productions is right behind Ben Fender in his aim to raise money for the school, the Dallaglio Foundation and Cancer Research UK- and we hope you are too! Any donation makes an impact so, if you can, please donate here: http://www.justgiving.com/Benedick-Hammond

Check out our new 4D movie clip – it’s on You Tube, Vimeo and here on the Drive website

Watch Battersea Power Station come alive here

Makes it look so easy doesn’t it?

Behind the scenes, 4D projection-mapping is a pretty complicated affair.

Our team of nine motion graphics experts have been working on the CGI since April.

Set up alone took a full 24 hours – and only under cover of darkness, so some late nights there.

We used 14 x 15k D3 projectors on this job, stacked in hides on the towers placed 60m from the face of the building, to create the huge 70m square projection, big enough to match the massive dimensions of the power station itself. The finished projection was over 100 metres tall and clearly visible for miles around.

So well done and a big thank you all round

Hundreds gathered last night on the banks of London’s River Thames to watch, for the first time since 1975, Battersea Power Station come alive once more with a monumental 4D projection-mapping spectacle from Drive

Watch the show here: http://vimeo.com/24869173

Drive the message home in 4D for Bombay Sapphire on June 8th 2011

Well done to the lucky winner of our competition!

As you know, the culmination of Bombay Sapphire’s ‘Project Your Imagination’ campaign is imminent, with Facebook competition winner Erjola Veliaj collaborating with Bombay Sapphire and Drive to create a 4D projection light show extravaganza which, we are now able to announce, will be projected on to Battersea Power Station.

Erjola’s winning concept will see the iconic London landmark transformed.

Bacardi has invited guests from around the world to view the projection from the luxury of The Silver Sturgeon, the flagship vessel of the lavish Silver Fleet.

Obviously we’ll be filming this from the riverside of the Power Station and, while there’s no invited audience, you’ll be able to see it clearly from the north side of the river if you happen to be in the vicinity of Pimlico on the night of June 8th.

The projection starts at 21.50 and will light up the London skyline until 22.05.

In fact, it’ll be impossible to miss as, at over 100m tall, it will be visible for miles around.

On to a Bombay Sapphire Winner: 3D Projection Mapping from Drive inspires the ‘Project your Imagination’ campaign for the drinks kings.

Once upon a pint ‘Gin’ may have been associated with rummy, ruin and the back alleys of eighteenth century London.

Now, thanks to Bombay Sapphire, it’s another story.

One that we’re finally at liberty to share.

Back in December 2010 we hooked up with the beverage kings Bacardi to help launch their exciting new ‘Project Your Imagination’ campaign for the Gin supremos Bombay Sapphire.

In keeping with their global brand message ‘Infused with Imagination’ – here drawing upon the rich heritage of Bombay Sapphire history and a bunch of botanical herbs – they asked The World to ‘demonstrate their imagination’ by submitting ideas, drawings, poems, essays, illustrations, recordings, videos, music – anything in fact – that might capture the essence of the drink that is for ever associated with, amongst many other things, the equivocal ‘Yard Arm’.

Bombay Sapphire then asked Drive to create a unique 3D projection-mapped visual light show to inspire their budding creatives.

Our cutting-edge 3D projection transformed ‘Queen’s House’, London’s iconic Old Royal Naval College in Greenwich:

You can watch the light show in its entirety here: http://bit.ly/lmpcbs

Thousands of competition entries were submitted to Facebook http://on.fb.me/lzurYT over the last few months, and the final winner, selected from global shortlist spanning from the UK to Australia, has been identified as Erjola Veliaj from Albania, the clear victor chosen by Bombay Sapphire Facebook followers.

She has been working with Bombay Sapphire and Drive to create a second projection that will be revealed on an iconic building at a secret location somewhere soon.

And now it’s showtime!

We’re days away from perhaps the biggest light show to hit central London for quite some time.

So we have a little competition for you.

The first new follower on Twitter @wedrive #3Dprojection or new Facebook fan to “Like us”  that can name the London landmark that will be the target of our attention on June 8th 2011 will win him or herself a bottle of Bombay Sapphire.

More details to follow.