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Power Up! It’s BATTERSEA POWER STATION
Author: Drive
03.06.2011
Drive the message home in 4D for Bombay Sapphire on June 8th 2011
Well done to the lucky winner of our competition!
As you know, the culmination of Bombay Sapphire’s ‘Project Your Imagination’ campaign is imminent, with Facebook competition winner Erjola Veliaj collaborating with Bombay Sapphire and Drive to create a 4D projection light show extravaganza which, we are now able to announce, will be projected on to Battersea Power Station.
Erjola’s winning concept will see the iconic London landmark transformed.
Bacardi has invited guests from around the world to view the projection from the luxury of The Silver Sturgeon, the flagship vessel of the lavish Silver Fleet.
Obviously we’ll be filming this from the riverside of the Power Station and, while there’s no invited audience, you’ll be able to see it clearly from the north side of the river if you happen to be in the vicinity of Pimlico on the night of June 8th.
The projection starts at 21.50 and will light up the London skyline until 22.05.
In fact, it’ll be impossible to miss as, at over 100m tall, it will be visible for miles around.