“Utility is when you have one telephone, luxury is when you have two, opulence is when you have three – and paradise is when you have none.”

So said Doug Larson, English middle-distance runner who won gold medals at the 1924 Olympic Games in Paris.

That’s probably a thought that we can all relate to – particularly in the Drive offices where the phones don’t stop ringing. NOT that we’re complaining – it’s just that like everyone else we’re looking forward to the holiday season, when we head off to Berlin for the summer, with a major project for a top luxury brand to keep us happy – and that we can’t wait to write home about.

Talking of luxury brands, we’ve been thinking about exactly what luxury is. For some it might mean diamonds, for others a cosy pair of bedsocks, knitted for the British summer. It might even mean a hot meal and a roof over your head for others.

What we do know is that it’s personal. Here’s our definitions of luxury. See if you can match them to a member of the Drive staff:

Gold Bars – vending now on the High Street http://bit.ly/iGZDB7

A Cotswolds Wedding http://aol.it/r3rfIE wearing this Elie Saab couture – fall 2011 dress

Beach Fizz in Ibiza

Drive Summer 2011. Long, hot and luxurious.

This summer Drive is going to be spending the entire month of August in Berlin. We’ll be there with an amazing project – we’ll let you know more nearer the time, but for now, all you need to know is it’s all about luxury. So why not come and join us in the culture capital of Europe. Get flights here. We’ll be there from the first!