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Sustainable Drive: 4D Projection-Mapping
Author: Drive
19.10.2011
Last week we transformed the magnificent seventeenth century Old Guild Hall in Peterborough with our latest 4D projection-mapping extravaganza to promote Anglian Water’s ‘Keep it Clear’ sustainability campaign.
Leading communication strategists Corporate Culture hired us to execute this 4-dimensional projection mapping show in Cathedral Square in Peterborough to mark the launch of Anglian Waters ‘Keep it Clear’ sustainability campaign. The animation aims to bring to life the message at the heart of this campaign through the magic of 4D projection-mapping technology.
With the help of two projectors and some extremely clever motion graphics, the audience were taken on a journey by a bespoke digital installation, combined with a custom-made soundtrack, creating the illusion that water pipes are literally bursting over the audience.
To view our latest 4D experience click here.
For the more curious amongst you click here to see more of our work.