“Utility is when you have one telephone, luxury is when you have two, opulence is when you have three – and paradise is when you have none.”

So said Doug Larson, English middle-distance runner who won gold medals at the 1924 Olympic Games in Paris.

That’s probably a thought that we can all relate to – particularly in the Drive offices where the phones don’t stop ringing. NOT that we’re complaining – it’s just that like everyone else we’re looking forward to the holiday season, when we head off to Berlin for the summer, with a major project for a top luxury brand to keep us happy – and that we can’t wait to write home about.

Talking of luxury brands, we’ve been thinking about exactly what luxury is. For some it might mean diamonds, for others a cosy pair of bedsocks, knitted for the British summer. It might even mean a hot meal and a roof over your head for others.

What we do know is that it’s personal. Here’s our definitions of luxury. See if you can match them to a member of the Drive staff:

Gold Bars – vending now on the High Street http://bit.ly/iGZDB7

A Cotswolds Wedding http://aol.it/r3rfIE wearing this Elie Saab couture – fall 2011 dress

Beach Fizz in Ibiza

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