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02.06.2011
On to a Bombay Sapphire Winner: 3D Projection Mapping from Drive inspires the ‘Project your Imagination’ campaign for the drinks kings.
Once upon a pint ‘Gin’ may have been associated with rummy, ruin and the back alleys of eighteenth century London.
Now, thanks to Bombay Sapphire, it’s another story.
One that we’re finally at liberty to share.
Back in December 2010 we hooked up with the beverage kings Bacardi to help launch their exciting new ‘Project Your Imagination’ campaign for the Gin supremos Bombay Sapphire.
In keeping with their global brand message ‘Infused with Imagination’ – here drawing upon the rich heritage of Bombay Sapphire history and a bunch of botanical herbs – they asked The World to ‘demonstrate their imagination’ by submitting ideas, drawings, poems, essays, illustrations, recordings, videos, music – anything in fact – that might capture the essence of the drink that is for ever associated with, amongst many other things, the equivocal ‘Yard Arm’.
Bombay Sapphire then asked Drive to create a unique 3D projection-mapped visual light show to inspire their budding creatives.
Our cutting-edge 3D projection transformed ‘Queen’s House’, London’s iconic Old Royal Naval College in Greenwich:
You can watch the light show in its entirety here: http://bit.ly/lmpcbs
Thousands of competition entries were submitted to Facebook http://on.fb.me/lzurYT over the last few months, and the final winner, selected from global shortlist spanning from the UK to Australia, has been identified as Erjola Veliaj from Albania, the clear victor chosen by Bombay Sapphire Facebook followers.
She has been working with Bombay Sapphire and Drive to create a second projection that will be revealed on an iconic building at a secret location somewhere soon.
And now it’s showtime!
We’re days away from perhaps the biggest light show to hit central London for quite some time.
So we have a little competition for you.
The first new follower on Twitter @wedrive #3Dprojection or new Facebook fan to “Like us” that can name the London landmark that will be the target of our attention on June 8th 2011 will win him or herself a bottle of Bombay Sapphire.
More details to follow.