20 - 22.11.09

Olympia, Earls Court, Lond0n

Now celebrating its 12th year, Erotica, self-styled as the ‘greatest erotic festival on Earth’, offers its visitors the annual opportunity to see the latest products and services from the industry showcased side-by-side at Olympia, one of London’s best known exhibition venues.

Invited back for the second year running to oversee the technical show production of one of the biggest consumer ‘adult lifestyle exhibitions’ in the world, the Drive team were happy to oblige: masterminding the creative and cost-effective design & build of stage and set for the 4-day run of shows; devising and installing the lighting and PA systems, managing the performances - and of course keeping it all well within the health and safety parameters.

Given the fact that Erotica 09 boasted the largest footfall of the capital’s consumer trade shows, with visitor numbers reaching the 80,000 mark, this is no mean feat. Naturally we took it all in our stride. The event ran like clockwork and was considered by all a huge success. Attendance by far exceeded that of last year’s 56,000 and the media coverage was astounding, with around 40 TV and film companies present.


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