03.10.09

Potters’ Fields, Tower Bridge, City of London

Primeval it may be but we’ve never been able to resist an invitation to build a big bonfire and get the flame-throwers out. So when acclaimed director W.I.Z asked us to design Dizzee Rascal’s latest music promo for his single ‘Dirtee Cash’, we were delighted to accept the commission.

Described in the creative brief as ‘an unholy alliance of Notting Hill Carnival, the Poll tax Riot and The Wicker Man’, the shoot sees London’s very own Rascal, resplendent in top hat and tails, cast as the ‘Pied Piper of Peckham, the Falstaff of Finsbury’, the vagabond leader of a grotesque Carnival procession, leading the ‘Feast of Fools’ a merry dance.

The shoot took place care of Factory Films, at Potters Fields in the shadow of Tower Bridge at nightfall. It’s not easy setting fire to anything in the heart of the City of London but pyrotechnics & permissions are our speciality so it all ran like clockwork. Despite being offered up to the flames himself, in an ironic twist to his tale, Dizzee went away a happy man. And so he should, with Dirtee Cash heading straight up the single charts to a number ten slot within days of its release. If money talks, the boy from Bow has certainly been listening.

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