11.10.09

Bloomburg Studios, London

Bloomberg, widely recognised as the world’s leading news agency for business-related reportage and information, have an undisputed reputation as the fastest-growing real-time financial information global TV network. Seeking a prestigious event agency with high production values to launch their new, state-of-the-art news studio space and reflect their new contemporary identity, they approached Drive Productions. The rest, as they say, is history.

Housed in the Bloomberg Building in London - designed by none other than Sir Norman Foster and boasting an incredible six-storey internal atrium - the company needed something special to communicate their present shift in tone. Treating 250 of their special guests to a jaw-dropping laser & light show, with power-house lasers, LED fixtures and cutting-edge visuals projected onto huge mirror balls suspended at intervals throughout the atrium was the least we could do.

In association with animation director Giles Thacker (Ultrascope) we also devised, directed and produced a short film to commemorate the launch, shown simultaneously across the eight Bloomberg studio screens. A bespoke performance soundtrack was created courtesy of DJ Kosmetiq, who also composed live throughout the night. Special guests included internationally acclaimed interviewer and broadcast journalist Charlie Rose who televised his support speech and attended in spirit.

The launch of the studio was deemed by Bloomberg to be a major success, with many of their clients and advertisers responding to the event by renewing their advertising budget with Bloomberg. Not bad considering the financial climate.

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