Drive Productions News
Twitter Updates
Razorfish – reception inception
Author: DriveDrive-in get interior
Razorfish may refer to a common name used for three unrelated groups of fish. But it’s more commonly known as the global agency that helps companies build great brands and then engineers engaging experiences for their consumers anywhere in the digital world.
Recently bought by Publicis, the worlds’ third-largest advertising group, they moved offices to the Charlotte St. home of Saatchi and Saatchi. Clearly needed to keep up with the Jones’.
Hence Drive Productions were invited to redesign their new reception area.
We brainstormed with the client for theme ideas and our starting point became mid- century-modern. Lost? Call it ‘Madmen’ vs ‘The Age of Hope’. Let’s face it, we all need a bit of that. Still lost? Just take a look at the pictures (link??).
The client wanted us to create an inspiring space where visitors and clients would feel comfortable and want to return to follow up their business. So that’s exactly what they got.
We efficiently dispensed with unnecessary walls. Increased the space and created the discreet storage required by the reception area. An Iroko-clad feature wall brought warmth and character into the room whilst winking at the wooden cladding popular in the 50s. The reception desk itself calmly announces: ’50’s trailer park / Airstream vibe’, with its ‘bumper’ design Iroko cladding matching the feature wall and Macassar ebony desktop. With only a 4-week lead time, achieving the fabrication of this desk for the deadline was impressive.
A bespoke-built whopping great 20 foot grey-wool weave sofa, specifically designed to fit the shape of the room now provides Razorfish with numerous reconfiguration options. One: a comfortable but open presentation area where their Microsoft surface table (enclosed in a mid-century modern surround and veneered in Zebrano) can take precedence. Two: a day bed for clients lulled into a false sense of security. Three: any other business.
Soft curves, inspired by 1950‘s-60’s living rooms, juxtaposed with desirable designer contemporary items: the Johnny Egg ‘flocked’ Daphne teal table lamp from Heals. Habitat’s tripod floor lamp with Empire-style metallic bronzed foil interior shade.
Sanderson’s Dandelion Clocks fabric-covered chair. A cow skull carved from walnut adding a touch of the wild west.
Shall we go on? Or leave you languishing in a state of luxurious envy?
For more information on how Drive-in can transform your space go here
Sustainable timber guaranteed.