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KitKat ‘Cross Your Fingers’ Tour
Author: DriveDrive – on the ball for England!
Has to be said: if England had won the World Cup we might have needed more than a KitKat to celebrate. But knowing what we do now, all we can say is that we did what we could: put our energies behind the KitKat World Cup campaign by encouraging the British public to cross their fingers for the England team and to send them to victory this summer.
And who better to officially launch the campaign than legendary footballer Sir Geoff Hurst, who came out of nowhere to make his mark in World Cup history as the only player to have scored a hat trick in a World Cup final. His three goals came in the 1966 final for England in their 4-2 win over West Germany at the old Wembley. Nice one!
A number of high-profile patriotic celebrities are up there helping give the thumbs up to our boys over in South Africa, including England cricketers and Twenty20 winners Stuart Broad and Jimmy Anderson. The TV ad
(http://www.youtube.com/watch?v=89MsXbQVfWY&feature=email)
promoting the campaign & currently on air focuses on real fans and real football personalities, featuring a cameo appearance from the invincible football star Sol Campbell. All will be wishing England good luck by crossing their fingers.
As part of the campaign – and this is where Drive Productions comes in – a Pledge-O-Meter truck is touring the UK encouraging the general public to get involved and pledge their support for the team. Members of the public are approached by our promotional staff with hand-held PCs, who then take their picture and pledge information, transmitting it wirelessly to the big screen for all to see – a 7m square truck-mounted LED screen we rigged specifically for the event. Displaying content provided by KitKat, the coverage is interspersed with a website-style interface showing the ‘Pledge-o-meter’ stats as they come in from around the country. Participating celebrities, more than keen to stand behind Fabio’s lads, joined us at various locations throughout including actress Jennifer Ellison, star footballer turned TV pundit Gary Pallister and World Cup champion Norman Hunter who is quoted as saying ‘I know how much it means to have the nation’s support behind you.’ He should know, he was there in 1966.
The total number of pledges now stands at over 15,000. So come on. It’s your turn now. Pledge your support for England at
http://kitkat.co.uk/Flash/#/promotions/cross-your-fingers
It seems to be working so far!