Drive Productions News
Twitter Updates
Doritos – Giant Lounge
Author: DriveCouch potatoes driven to get busy by tortilla titans
Drive think Big. We let nothing stand in our way. That’s why we set World Records for it.
Proud holders of the Guinness World Record for the Largest Cardboard Box Sculpture (Starsky & Hutch, Empire Games), contenders for the World’s longest Bar (Budweiser) and the largest ever Wedding Cake (Abbey Re-Brand) we decided to run for the World’s Largest Lounge Sofa.
Marking the finale of their ‘King of the Ads’ campaign, Doritos invited budding film-makers to create their own amateur Doritos adverts – with the finalist films to be shown on ‘a big screen’ and the chance to win a £200,000. The tortilla titans needed somewhere to chow down and watch the films – what better than the World’s Biggest Living Room, brought to you courtesy of Drive Productions with our long-standing partners Frank PR.
And ‘Lo. A giant sofa, table and lamp appear miraculously in London. Dwarfing Tower Bridge, shadowing Potters Fields and towering over Canary Wharf. Want the stats? The ‘sofa’ measured 9.760m wide by 3.658m deep by 3.66m high, and was constructed using staging platforms, scenic flats and finished with carpet. The ‘coffee table’ measured 7.32m wide x 2.44m deep x 1.68m high, built from trilite display truss, scenic flats, ply cladding and finished with ‘Doritos blue’ carpet. For the ‘TV screen’ we used a Barco 7m2 outdoor screen on a trailer unit that we clad and dressed to resemble a domestic TV cabinet. The ‘lamp’ was constructed using 31cm ‘A’ type truss on a baseplate strapped to stage decks and weighted down with 350kg of stage weights. The truss was clad with a 5m tube and the ‘shade’ was added to finish it off. The lamp stood at a height of 6.2m, with a 2m diameter ‘shade’. To finish the set we had a giant ‘TV remote control’ and ‘coffee mugs’ made by Model Makers in Bristol. The props were poly-carved and finished with Jesmonite.
All in a days work.
Featured in the Metro, the Daily Telegraph and on TV channel ITN the set was not short of admirers. With 2,500 film submissions, double the entries and half a mill recorded Doritos site-users this was a PR shakedown we’re proud to be part of.