Drive win pitch for the Seve Ballesteros Foundation

Drive recently won the pitch to design and produce Viva la Vida, Cancer Research UK’s new annual fundraiser inspired and hosted by one of the world’s most famous and charismatic sports stars, Seve Ballesteros.

Sophie Cannon of CRUK Supporter Partnerships Executive gives the new collaboration an enthusiastic response: ‘We are very excited to be working with Drive Productions on Viva La Vida. This is such a special event and we needed a very creative and professional production company to really bring it to life. After being presented with an especially tough brief, they have produced fabulous ideas for the event and I truly believe they will ensure the whole evening will be a once in a lifetime experience!’
The event will be held at one of Drive’s favourite London fundraiser venues, Battersea Evolution and promises to be a spectacular evening. 500 VIP guests will join celebrities from the worlds of sport, music and screen for a night of fantastic food, great entertainment – and, of course, a celebration of the precision game of club-and-ball known as golf. An award ceremony will be held, with Seve joined by special guests & golfing colleagues, past and present.

Imogen Hammond, Creative Director of Drive Productions is reluctant to let any secrets slip regarding the theme of the extravaganza but was prevailed upon to admit that Drive’s winning creative theme is called ‘Passion for Life’ and will be based around the celebration of the energy and passion behind the foundation’s pioneer and his glorious game: ‘We’re thrilled to have the opportunity to present this to the Seve Ballesteros Foundation and Cancer Research UK and to make this a fabulous and successful event which forges a link between golf’s underlying principle of fairness and the right each person has to live a long and healthy life’.

Don’t miss one of the most exciting fundraising events of the season. All net proceeds from this event will go directly towards Cancer Research UK’s brain cancer research. A table of 10 can be yours for £5,000. Booking information here.

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