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Transforming art, fashion and technology. Making history.
Charm, glamour and sheer luxury are ever present at Polo Ralph Lauren, but Drive Productions helped to bring an extra – fourth – dimension to their flagship stores in London and New York on Wednesday 10 November, celebrating their decade of digital innovation. Crossing continents as pioneers of cutting-edge ‘architectural light-mapping’ technology, our latest work has launched a media sensation, with simultaneous multi-sensory 3D spectacles that stunned hundreds of spectators at the live events themselves and continue to awe the thousands who are now watching online.
Polo Ralph Lauren stores at No. 1 New Bond Street in London and 888 Madison Avenue, New York were magically transformed and reinvented as iconic footage and images from the global retailers’ fashion, home interiors, sportswear and fragrances were weaved into the explosive 3D video-mapped narrative that played out across their facades in what David Lauren calls the “fusion of art, fashion and technology”.
The screenings were the culmination of eight months of work during which over 80 creatives and suppliers came together to devise and produce a visual narrative which incorporated real footage of the products, larger-than-life catwalk models and holographic scenes of the brand’s iconic polo ponies and their striking Polo Ralph Lauren-styled riders.
Drive have been pioneering the use of this 3D Video Mapping technology in the UK and overseas for the last twelve months and envisage that architectural light-mapping will play a leading role in the future of experiential events and advertising. The potential to engage audiences on a sensory level cannot be underestimated.
Enter the world of 3D video mapping now by watching the live screenings of the Polo Ralph Lauren event in London and New York. To watch is to believe.
To enter the world of 3D video mapping click here.