Apparently women will run for two things; the last bus or £2500 to spend on shoes. The stats haven’t been verified nationally as yet but a recent event produced by Drive Productions with our long-standing collaborators Frank PR might just be telling.

The infamous ‘Sarenza High Heel Race’, organised by Sarenza, France’s number one online shoe store in conjunction with Parisian event company D Concept, returns for a third year. But this time with a difference – the 8 teams selected from the fantastic French regional selections had to compete with British runners. This year’s Grand Final saw home-grown British talent take on the French in a battle to win an amazing £2,500 worth of shoes to spend at Sarenza.

Sarenza, as a French online shoe retailer looking to branch out in to the UK, needed to make a impact. The high heel race has been run for 3 years across France. The London event was the first outside France.

After weeks of touring all over France, the official Sarenza ‘van’ recently pulled up at London’s fashionable Brick Lane to find the fastest runners the UK has to offer for this year’s high heel race. Drive Productions were on hand to make sure the event ran smoothly, supplying outdoor venue, lighting, promo and staff.

32 teams, each team composed of 3 girls, all sporting heels of at least 3.15 inches – that’s 8cm minimum – to race each other in a 3.60 meters relay.

Presenting the selection was MTV presenter and fashionista extraordinaire Zara Martin, who looked lovely in a pair of Annabel Winship shoes – one of the latest labels found on Sarenza online.

Congratulations go to Misty, Samantha, Annabel and Tolu who all made it through to the grand final in Paris in November.

You can see pictures of the event here.

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