Drive rocks again for Dallaglio cancer charity

Drive Productions tackled stiff competition from a number of top agencies to score another try with former rugby ace Lawrence Dallaglio to produce the annual 8Rocks spectacular. News of our appointment was announced following our winning pitch to produce the Dallaglio Foundation’s 2010 winter fundraiser for the second year running.

The 8Rocks event – inspired by the No.8 shirt worn by former England Rugby captain Lawrence Dallaglio during his reign as the London Wasp’s flanker – is produced in partnership with Cancer Research UK to raise vital funds to support their work to beat cancer.

‘After careful consideration, and with Lawrence’s input, we are delighted to have selected Drive Productions as our 2010 partner’, said Emma Harris, Supporter Partnerships Manager at Cancer Research UK. Jim Hudson, Head Producer at Drive Productions responded to the appointment by saying, ‘It’s always particularly satisfying to win a pitch for the second time and we are looking forward to making 8Rocks 2010 even more of a resounding success than its predecessor. This year we hope to raise the bar again in terms of both the quality of the production and the funds that it generates for Cancer Research UK.’

Last year guests were welcomed by a themed ‘gladiatorial’ reception featuring life-sized golden lions and an imposing set of columns emblazoned with the Dallaglio Foundation’s  ‘Powerful Together’ motto. The evening’s entertainment included sets from Lemar, Becki Biggins and Tom Chaplin of Keane fame as well as a spectacular circus-themed stage show with acrobats and aerial performers sharing the stage with a giant steel wheel and cracking fire whips. An all-original Drive-directed ‘Making Of’ post-event movie ensured the event be on-film to raise awareness for future events. Imogen Hammond, Creative Director for Drive, is still sworn to secrecy about the theme for this year’s event but hinted that ‘there may be a certain air of Britishness about it.’

As we’re are not known for keeping a stiff upper lip, you can bet that 8Rocks 2010 will be yet another all-out spectacle. The 2009 extravaganza raised £610,000 from ticket and live auction proceeds and was royally attended, with HRH Prince Harry partying alongside sporting legends such as Sebastian Coe OBE. Whatever we’ve got up our sleeve it’s guaranteed, that everyone will be VIP that night.

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